A Quick Guide To Mobile.
Your Website Can't Ignore It Anymore
It is incredible to see just how far mobile has come. I still remember the days of the pager and having to find a phone to call people back. Today, more than 80% of internet users own a smartphone and are spending 69% consuming media there. If you don’t already have a mobile-friendly website, you better begin to look into optimizing your website for mobile. Not being mobile and not being optimized for mobile is a detriment to your website as a business asset.
A Mobile Friendly Website Is Good For Business
& Your Mobile SEO Ranking
You need to make Google happy. It is really that simple. Yes, there are other search engines, but Google owns search…so while you should not neglect other search engines, you should concentrate 90% of your efforts on Google. By March of 2021, Google was indexing 70% of websites as mobile-first.
How To Optimize For
Mobile First Indexing
Following is a list of the items you need to check off in order to ensure your website is mobile friendly:
CHECK PAGES TO MAKE SURE THEY ARE MOBILE FRIENDLY
You can check pages here to see if Google is happy with their mobile structure.
html5
Make sure your website supports HTML5 since it works on all modern mobile devices.
Give Google Bot Free Reign
This means making sure that Google bot can access your content and render it. You must be certain that:
- Both your mobile and desktop versions of the site are showing the same meta tags. This should be the default setting but it can’t hurt to make sure.
- Make sure that Lazy Load content is made visible to Google.
- Check your URLs to make sure that none are being blocked by disavow.
Serve The Same Content On Both Versions Of Your Site
This means making sure that Google bot can access your content and render it. You must be certain that:
- Both your mobile and desktop versions of the site are showing the same meta tags. This should be the default setting but it can’t hurt to make sure.
- Make sure that Lazy Load content is made visible to Google.
- Check your URLs to make sure that none are being blocked by disavow.
Check Schema
If you are using schema (structured data) on your site – and you should be -, check to make sure that it is on both the mobile and desktop versions of your site and that it is the same.
Keep An Eye On Mobile Errors
Google Search Console is a wonderful tool and it is free. If you have not set up your website with Google Search Console yet, make that a priority. Google Search Console will send you notifications if they ever detect Mobile errors on your site. Address those quickly.