Page Speed Improvement

The client is a nonprofit organization who reached out to us because of site speed issues. When we reviewed the website, it took 17.7 seconds to load. This was causing a higher bounce rate and fewer conversions from donors.

Page Speed Improvement

Our goals included:

  • Improving site speed
  • Fixing Google Analytics and Google Console configuration
  • Auditing, updating, and deleting unnecessary plugins.

Site Analysis And Back End Fixes

In order to address the speed issues on the website, we took the following actions:

  • Crawl the website to look for the source of the speed error.
  • Set up a dev server on WPengine to work on without endangering the live site.
  • Fixed the Google Analytics and Google Console Implementation.
  • Security scan of the site.
  • Plugin updates.
  • Test release.
  • Release website update once approved by the client.

Page Speed Improvement From 17.7 to 3 seconds.

After the changes were implemented and released, the client saw the following improvements to their site:

  • Site speed reduced from 17.7 to 3 seconds.
  • Number of sessions per user is up by 28%.
  • Pages per session up by 1.5%.
  • Average session duration up 41%
  • Bounce rate down 22%