The Brass Rail Twitter

The Brass Rail is a restaurant that was looking to increase its fan base and engage in conversations with a hyper-local audience in order to convert them into customers.

Primary Goals

  • Make use of Facebook and Twitter to market and communicate with consumers.
  • Engage consumers and answer inquiries about The Brass Rail NJ.
  • Increase awareness about The Brass Rail NJ using social media
  • Keep the community informed about events, specials, and exclusive offers.


The Brass Rail was already a well-established brand, but their social media posts were lackluster and composed mainly of promotional information. Our social media team crafted a dynamic social media strategy to promote the restaurant’s weekly promotions and special events.

Successes Achieved

  • The audience target of Millenials in New Jersey and New York reached on both networks.
  • Monthly average growth of 100 geo-targeted Twitter followers.
  • The client’s Twitter and Facebook geo-targeted following was in the top 3 when compared to all other restaurants in their city.
  • Facebook engagement was 36% higher than competitor pages.