The Facebook campaign for French Food and Beverages was focused not on consumers, but on reaching and converting trade influentials. While the primary goal for the client was to educate those in the US food trade about French food & beverages, secondary goals were also to increase newsletter sign-ups, event attendance, and social media inquiries that could connect French food and beverage producers to those in the US trade. The missions for this client were:

  • Provide impactful education to US trade and influencers about French food and wine through
    social media.
  • Increase sales of French food and wine products to US wholesalers, distributors, and retailers.
  • Connect with US trade on Twitter.

The Facebook campaign for French Food and Beverages was focused not on consumers, but on reaching and converting trade influentials. While the primary goal for the client was to educate those in the US food trade about French food & beverages, secondary goals were also to increase newsletter sign-ups, event attendance, and social media inquiries that could connect French food and beverage producers to those in the US trade. The missions for this client were:

  • 200-800 messages on average monthly
  • Increase sales of French food and wine products to US wholesalers, distributors, and retailers.
  • Connect with US trade on Twitter.

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