It’s kind of incredible to see just how far mobile has come. I still remember the days of the pager and having to find a phone to call people back. Today, more than 80% of internet users own a smartphone and are spending 69% consuming media there. If you don’t already have a mobile-friendly website, maybe it’s time you begin to look into optimizing your website for mobile (and if you don’t have the time to do so – contact us – our team specializes in mobilizing websites).
Reasons Your Business Needs a Mobile-Friendly Website
To Make Google Happy
It’s really that simple. Yes, there are other search engines, but Google owns search…so while you should not neglect other search engines, you should concentrate 90% of your efforts on Google.
likes LOVES mobile websites. In fact, Google penalizes websites that are not properly mobilized. Additionally, Google issues warnings to searchers when their algorithms detect that the website is not supported on the device they are using.
What do these warnings look like? Say you are on your mobile phone and do a search and one of the search results is for a site that was designed in Adobe Flash. Google will warn you that Flash is not supported and that you should not waste that click.
Let us discuss the various ways you can make Google happy when it comes to mobile friendliness.
Your website should support HTML5 since it works on all modern mobile devices.
Make Your Website Mobile Friendly
Invest either the time or the money to create a mobile version that will display all of your content and site features properly on mobile devices. Sure, you can start with a cheap app that will mobilize the site, but we recommend that you skip these services and have your site optimized for mobile the right way. Paying a monthly fee to services that “create a mobile site” that is actually hosted on their servers will hurt you in the long run.
Go Fully Responsive
Instead of having a desktop site and a mobile site (like the ones mentioned above), you should create ONE site that renders properly on both desktop and mobile. This is called Responsive Web Design and it is the smartest option when you have a limited budget or limited time. When you create a responsive site, you are building one site…you’re working smarter, not harder. A mobile site can cost you anywhere from $5,000 to $50,000 depending on what you are looking for. Most of the responsive websites designed by Binary Bits fall around the $5,000 range.
Create a Mobile App
Depending on your business, you may want to have a mobile app created for your business. It gives your clientele a different way of engaging your business from their mobile devices. Say you are a hair salon and you want to give your clients an easy way to check their appointments. Or maybe you want to create an app that allows them to easily make-alter-cancel appointments. However, a mobile app can be a big waste of money for your business. Apps need to be marketed, so it is rare that we recommend this route to small and medium businesses. Apps can cost anywhere from $10,000-$50,000 and can easily become outdated.
Let The BinaryBits Team Help You Make Google Happy
The BinaryBits team has been helping websites to make Google happy for years. When you work with BinaryBits, we discuss your needs, your budget, and your team so that we can build the perfect website for you at your budget. Check out some of our work here and contact us. We look forward to learning more about your business and helping you rank on Google.